Today’s business environment is driven by the evolution of technology. Large enterprises are gaining real competitive advantage by leveraging technology to collaborate with their different business units. With the pervasive advent of ERPs and software applications, things seem to change for the better. ERPs help companies to share information in a way that they replenish the experience of face-to-face meetings. Manufacturing is a fragmented business unit. Manufacturers have a huge sales channel ranging from C & F agents, Distributors, Sub-distributors, Dealers, Partners and Retailers. Therefore, they need a robust Distribution Management Software for an end-to-end collaboration and integration with their distribution Channels.